Art without borders: wide-scope social responsibility

Abram Szajman

President of the Regional Board of SESC São Paulo

SESC was created in 1946 by businesspeople in the commerce, service and tourism industries, in order to enlarge and empower their efforts aimed at improving the well-being, health and quality of life of their workers, their workers’ families, and the communities in which they live.

Sixty-four years later, the vitality of our institution’s actions fulfill its commitment to Brazil’s sociocultural and educational improvement, maintaining a development supported by a business sector actively dedicated to corporate citizenship, in a clear demonstration of a wide-scope social responsibility that goes beyond the economic concerns of business management. By constantly offering an exceptionally high-quality programming, strongly allied to the goal of democratic access to its goods and services, SESC SP fulfills its aim of placing the human being on the first level of importance. We hold that this posture is the basis for communitarian union and for the spectrum of democratic values pertaining to social transformation.

In this regard, we act in a way to ensure that all of the funding provided by the companies is directly invested in a wide range of services and benefits. This is the best way that we – businesspeople in the commerce, service and tourism industries – can evidence principles and attitudes that can lead to the consolidation of a more worthy and just, more solidary and active, more free and responsible society.

And for this to take place, in the context of a wide-scope social responsibility, we need to not only maintain but also to effectively renovate our visionary, entrepreneurial outlook. This is a determinant work to promote creations and to allow for processes of solidarity and participation.

By translating this posture into concrete action, in the form of sociocultural education guided by creative imagination, SESC SP makes this catalog of the Biennial of Naive Artists of Brazil 2010 available to the public.

We hope that this publication, in light of the set of artworks presented, categorically demonstrates the seriousness with which the people in the business sector consider and fulfill their role as agents for fostering social transformation.

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